More than 92% of businesses use social media to increase brand awareness. The reason for this is simple: social media interaction helps brands create trust and honest relationships with customers while generating leads for future growth.
As social media platforms grow in popularity, so do their users (almost 3.8 billion). As a result, understanding how to use social media as a business leader is critical.
Social media marketing tools can revolutionize the marketing world by giving business owners more extensive reach, creative flexibility, and a considerable bang for the dollar spent.
Now, the list of social media tools in the market is enormous! You have tools for various content forms, such as video, images, and text, as well as scheduling, monitoring, and tracking services. How do you navigate this environment, determining which ones are best for you and which ones you require? In this article, we’ll cover 15 best social media marketing tools. This list will help you choose your Business’s best social media marketing tools.
What Are Social Media Marketing Tools?
The world has become a global village since communication has become much more potent than it used to be. There are so many ways to communicate with the rest of the world now, many of which are constantly growing, that it is challenging to keep track of them all.
The top ones are visible and relatable. Because everyone uses the internet, marketers and businesses have begun concentrating on online markets. These social media scheduling apps simplify your life by automating routine chores.
Social media platforms offer new areas for businesses to perform transactions, create consumer bases, and advertise products. Social media marketing tools aid in the organization of your postings across different platforms.
15 Best Social Media Marketing Tools for Businesses!
1. Buffer:
Buffer is a platform that allows you to manage your primary social accounts. While its community of happy clients appreciates its user interface, small teams and agencies can find this social media marketing platform pricey in the long term.
You must purchase a separate membership to use all Buffer services, such as Buffer Reply and Buffer Analyze.
Key Features:
- Send out the posts you add to your queue automatically, according to the posting schedule you set up.
- Customize the days and times when your postings are sent.
- Analyse customer responses to each post and send a performance report for the content.
- Use the Chrome extension to upload articles or stuff from content from various websites to the Buffer queue.
- Reply to posts from within Buffer.
Pricing:
Starting at $6/month per social channel with unlimited postings. You can add another channel for the same price, and so on!
2. Brand24:
Brand24 is an AI-powered social media listening platform that lets you find what people say about your brand. Using this tool, you may monitor brands to acquire insights, analyze rivals, analyze audience sentiment and track brand mentions throughout the web. It also lets you identify influencers in your niche and get critical data like reach and awareness.
Key features:
- Wide filter range
- Tracks 25 million public online sources
- Supports 108 languages
- Hashtag tracking
- Marketing Analytics
- Mentions feed
- Advanced sentiment analysis
Pricing:
- Free trial available.
- Enterprise: $399/month
- Team: $149/month
- Individual: $79/month
- Pro: $199/month
3. Hootsuite:
Hootsuite is well-known as a top social media marketing tool since it allows you to manage several profiles from a single dashboard.
It also enables for cross-team communication. Aside from the apparent benefit of monitoring all comments and mentions in one location, you can also assign tasks, schedule updates, and publish across multiple channels.
Key Features:
- Multiple streams can be monitored at one spot.
- Plan out your posts ahead of time.
- Connect with your client base through media listening and analytics.
- Provide detailed analytics data that is easily accessible.
- Allow for team collaboration.
- Capable of managing client care on social media effectively
Pricing:
- A 30-day trial period is available.
- Professional plan: $19 per month
- Team plan: $99 per month
- Business plan:: $599 per month
4. Sendible:
Sendible is a multi-functional social media marketing and management solution. It helps you optimize your posts for each platform and post them at the best times to get the most engagement.
You can also use it to create a social media content calendar to evaluate and plan your social efforts. It also includes analytics capabilities to offer precise statistics on your campaign’s performance. The most excellent thing is that they bring a human touch by working with you as a team rather than just selling you a product.
Key features:
- Email reporting automation (White Label plan)
- Content personalization capabilities
- Branded dashboard (White Label plan)
- Priority Inbox
- Allows users to interact with and respond to comments
- Direct scheduling
- Allows for direct posting to social media
Pricing:
- A free 14-day trial is available.
- White Label: $240/month
- Creator: $29/month
- Traction: $89/month
Custom plan: Contact the team for special pricing for large teams and agencies.
5. Canva:
Canva is a free social media platform with an easy-to-use design, allowing users to produce appealing images for their campaigns quickly.
Canva is a simple design tool that everyone can use. The programme has many ready-made themes and unique images you can utilize anytime. In other words, Canva is a web-based graphic design tool with a drag-and-drop interface.
Key Features:
- Create your brand’s visual identity using a logo, colours, and fonts.
- Drag-and-drop user interface
- Provide up to 60,000+ free templates
- Enable custom templates
- 60+ million premium stock images, pictures, videos, and graphics
Pricing:
- Provide a free version and a free trial without requiring a credit card.
- Month billing: $12.95 per user/ month
- Annual billing: $9.95 per user/ month
- Enterprise plan: $30 per user/ month
6. BuzzSumo:
BuzzSumo is one of the best social media marketing tools for developing new ideas for your social media postings. Its Content Ideas Generator exposes SEO insights and popular content ideas, while its Content Research tool gives you access to social interaction data gathered from billions of pieces. You can use its Monitoring feature to track brand mentions, keep an eye on your competitors, and discover audience sentiment.
Key features:
- Geographic filtering
- APIs with a lot of power
- Comprehensive keyword tool
- Competitive benchmarking
Pricing:
- Free trial available
- Comms and PR: $249/month for five users
- Content Creation: $249 per month for five users
- Suite: $499/month for 10 users
- Enterprise: $999/month for 30 users
- Basic: $119/month for one user
7. DocHipo:
DocHipo is a free graphic design software that allows content creators and marketers to create outstanding social media visuals. You can select from a vast assortment of nicely designed social media themes organized by industry, occasion, etc.
Key Features:
- A massive collection of templates for numerous social media document kinds.
- High-quality design components to help you build distinctive social media visuals.
- DocHipo allows for real-time collaboration among several people while creating social media.
- The ability to delete a picture’s background with a single click
- The ability to resize a document into numerous other social media dimensions with a single click
Pricing:
- You can sign up for free without using a credit card. DocHipo has a very low-cost Pro plan.
- Month billing: $10 per user each month
- Annual billing: $7.5 per user per month
8. Planable:
Planable is a social media marketing software for small social media teams. Its features, such as tagging and real-time content feedback, make moving conversations from email threads to the platform simple. Planable also provides localized workspaces and strong team collaboration capabilities.
Key Features:
- Customize your workflow to match your unique needs.
- Avoid misunderstandings by implementing a straightforward feedback and approval mechanism that ensures everyone’s voice is heard.
- Maintain a streamlined approval procedure.
- Get personalized assistance from an account manager who understands your company and needs.
Pricing:
- Free: $0 per user
- Pro: $22 per user
- Primary: $11 per user
- Enterprise: Custom
9. Audiense:
Audiense is a social intelligence tool that can help you find and segment your target audience. It also allows you to optimize your audience interaction by providing you with specific insights regarding your audience. It also has Twitter direct message chatbots.
Key features:
- Digital audience granular analysis
- GDPR Compliance
- Advanced filtering
- Machine learning skills
- Twitter research
Pricing:
- Free plan available.
- Audience Intelligence: €1199/month
- Twitter Marketing: €39/month
10. Sprout Social :
Sprout Social is an all-in-one social media application allowing managers to govern their marketing operations better. Its multi-level access makes it easier for users to organize and assign tasks to others in teams.
It provides full post-scheduling features, an in-depth analytics platform, and social listening functionality. As a result, Sprout Social becomes one of the most effective ways to boost engagement and client relationships and stick to your social marketing strategy.
Key Features:
- An all-in-one social media management solution that includes posting, analytics, engagement, and team collaboration.
- Capable of tracking internal data such as response time, total number of responses, and sentiment
Pricing:
- No credit card is necessary for the free trial, which lasts 30 days.
- Professional plan: $149 per user per month
- Advanced plan: $249 per use per month
- Standard plan: $99 per user per month
11. Sprinklr:
Sprinklr is a social media tool that helps data from over 30 different channels to help you better your marketing efforts. This programme collects and analyses data from online and offline sources, allowing you to acquire vital insights for your entire team.
Key features:
- Capability to analyze data from over 30 channels
- Analyze and collect data from both offline and online sources.
- Reporting capabilities for discovering chances for repurposing material and revising your approach
Pricing:
- Pricing depends on the demo
12. Analisa:
Analisa.io uses the power of AI to give you detailed insights into Twitter, TikTok and Instagram profiles. You can also get hashtag analytics and followers. In this manner, you can discover your best-performing posts, competitors’ techniques, audience demographics, and more.
Key features:
- Campaign reporting
- Geolocation mapping
- Analysis of profile comparison
- Analysis of hashtag and profile activity
- Analysis of the performance of profiles and hashtags
Pricing:
- Basic: No cost
- Premium: $69/month
- In addition: $149/month
- Pro: $239/month
13. Hubspot Marketing Hub:
Hubspot Marketing Hub is an all-in-one marketing solution that offers various intelligent services and tools to assist users in improving their growth chart. It enables users to produce and manage CRM, communicate with their audience, develop and organize teams, and boost their brand visibility online.
Key Features:
- Tools for Publishing Blog Posts
- CRM administration and integration with Salesforce and HubSpot CRM
- Tools for engaging the audience
- Tools for forming and organizing teams
- Brand visibility-enhancing tools
- Lead scoring and ROI tracking
- Channel management
- Campaign segmentation
Pricing:
- $0 per month
- Starter: $18 per month.
- Professional: Starts at $800.
- Enterprise: Starts at $3600 per month
14. DrumUp:
DrumUp can help you share compelling content on your social media profiles to spark conversations. You can schedule posts and measure engagement right from the tool.
Key features:
- DrumUp Analytics will be used to track social media engagement.
- Streamlined management interface
- Hashtag recommendations
Pricing:
- Free trial available.
- Starter: $15/month
- Pro: $39/month
- Small Business: $79 per month
15. SEMrush:
SEMrush Social Media toolbox is an innovative and comprehensive data set to streamline social media marketing. It has a variety of functions for posting, tracking, and managing social media.Semrush and password generator are both useful tools, but they serve very different purposes
Key Features:
- Social Media Poster allows you to generate and schedule posts on numerous sites.
- For extra room, edit photos, make UTMs, or shorten links.
- Social Media Tracker helps track engagement and other social data.
- Competitor monitoring helps track how frequently, when, and what they post.
- Data is presented on a single dashboard for quick and easy reporting.
Pricing:
- Pro: $119.95 per month
- Guru: $229.95 per month
- Business: $449.95 per month
Conclusion:
Choosing the right social media tool for your company requires a thorough understanding of your objectives. Not every tool has the features you require. The social media marketing tools provided can help you take your social media results to the next level. While several platforms listed below appear highly useful, you will not require them all. Social media marketers have diverse needs, and each platform has advantages and disadvantages, so you must decide which tool best meets your goals.