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Yes, absolutely! Whether you own a business or have a website, digital marketing is a must. Simply having a presence is not sufficient. To be discovered by your customers and stand out from competitors, digital marketing is essential.

When it comes to digital marketing, it’s important to research pricing for your business, regardless of its size. Pricing can vary depending on different factors, and it’s usually true that you get what you pay for. Beware of very cheap prices offered through unsolicited emails or by overseas companies, as they can often be scams or worse. A reputable digital marketing company doesn’t need to send unsolicited emails or make phone calls to attract your business. You would have discovered them on your own. Now, how much should a company allocate for digital marketing? The budget depends on factors like the company’s size and the scope of the project. On average, small to medium-sized businesses (SMBs) allocate between $30,000 and $150,000 per year for digital marketing. This budget range typically yields good results for campaigns. Remember, each business is unique, so it’s important to tailor the budget to your specific needs and goals.

A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.