If you are a digital marketer looking to boost your ROI and marketing strategy, you will want to know specific tools to make things easier. You will be able to execute efficient strategies correctly with digital marketing tools.
While marketing automation stool can help companies enhance efficiency by automating operations, there are numerous options, each with features and use cases.
There are two basic facts about digital marketing automation tools:
- Not every marketing team or every company requires marketing automation tools.
- Choosing between digital marketing automation platforms involves a lot more depth and nuance than simply purchasing the first all-in-one tool that comes to mind (typically Marketo or HubSpot).
Keeping this in mind, choosing the right marketing automation tool for your team comes down to two factors:
- Knowing whether you’re ready for an automated marketing platform
- Understanding your use case and needs
Numerous digital marketing tools are available nowadays, making it challenging to select the best one. In this blog post, we’ll review the top 20 digital marketing automation solutions to help you streamline your complete digital marketing lifecycle.
The following statistics say that:
- “A majority of use marketing automation tools currently —studies cite around 56% of companies already use the tool and technology, and that number continues to grow.”
- According to Markets & Markets, the global marketing automation tools market is predicted to expand from $3.3 billion in 2019 to $6.4 billion by 2024.
- According to getapp.com, over 5,800 digital marketing tools in 57 categories are immediately available. We typically require roughly ten tools in our daily work.
Top 20 digital marketing automation tools:
1. Ahrefs:
Ahrefs is one of the top digital marketing tools for improving web traffic. It includes several SEO tools that you may make use of. Among these features are the following:
- Keyword research
- Search traffic estimation
- Search engine results in history analysis
- Link perspective
- And much more!
One of Ahrefs’ best features is its competitive analysis. You can use it to examine your competitors’ backlinks, check which Google searches their pages rank for, and identify the critical weaknesses in their content. The Ahrefs marketing platform can also alert you of broken backlinks pointing to your site, allowing you to rectify the issue rapidly.
2. MailChimp:
MailChimp is an email marketing tool and social advertising for orchestrating and automating digital marketing campaigns. It is one of the best digital marketing tools for optimizing campaigns and measuring traffic. In addition, the platform supports several interfaces with various SaaS providers. The capability benefits email campaigns where you can interact with your recipients. MailChimp is a well-known name in the email marketing industry.
The features of MailChimp:
- Improves content with simple design tools
- Use an AI-powered assistant to generate personalized designs.
- You can send personalized emails using marketing automation and receive up to six times more orders.
- Also, offer a free plan to small marketers.
3. HubSpot:
HubSpot also offers an excellent digital marketing automation tool. This marketing automation tool has a simple visual board for constructing conditional procedures. This learning curve for this tool is a bit, but if you use HubSpot Academy, you can master it quickly. Bottom line, HubSpot is the right option if you’re looking for an “all-in-one” product that provides the fundamental functionality of multiple distinct marketing systems.
The features of Hubspot’s:
- Great for service providers, consultants, and content makers.
- Great free CRM and live chat functionality.
- A vast ecosystem has sprung up around the tool.
4. SEMRUSH:
SEMRUSH is an all-in-one marketing toolkit that helps companies grow their online visibility through content marketing, social media management, SEO, search engine reputation management, and market research, advertising.
The features of SEMRUSH:
- Boosts organic traffic with workflow and SEO tools.
- Assist in the creation of material that ranks.
- Unveils competitors’ tactics and strategies
- Helps you to discover ways to reach out to more prospects while spending less.
According to their official website, 7 million marketing professionals prefer SEMRUSH as a digital marketing tool. The programme has earned numerous awards for being the best SEO software. The tool is to use; all you have to do is find your keyword tactics, apply them, and get started tracking them.
5. Constant Contact:
Constant Contact is a leading email service provider that lacks critical marketing automation capabilities. No automated tagging is based on events or any other type of automation, save from simple autoresponders.
The features of Constant Contact:
- eCommerce integrations with Shopify and WooCommerce.
- Cheap price. Starts at $20 / month.
- Landing pages and Pop-ups
6. Google Ads:
Google Ads is Google’s pay-per-click (PPC) advertising platform that has something for any business, independent of size, budget, target audience, advertising goals, etc. With this technology, you can quickly display your adverts online when your target audience searches for your company’s items or services. You can optimize your company’s searches since it allows you to drive qualified traffic and perfect fit clients.
The features of Google Ads :
- Increase website traffic
- Increase consumer calls with a click-to-call button.
- Increase foot traffic in your store.
7. Slack:
Digital marketers use Slack daily. Slack allows you to discuss new articles, new projects, new support requests, client work, share relevant stuff, and send messages.
The features of Slack:
- Communicating with team members in real-time via the web is now easier.
- Allows you to keep track of anything connected to projects, teams, and channels.
- Allow you to use message and video conferencing as well.
- Assist teams in collaborating from anywhere.
8. WebEngage:
WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses create more revenue from existing customers and anonymous users by delivering highly contextual and personalized user engagement.
It is across channels like email, mobile, web push notifications, in-app messages, Facebook, WhatsApp, web overlays, and SMS.
The features of WebEngage:
- Multi-channel, including WhatsApp and Facebook
- Journey designer for sophisticated lifecycle campaigns and Customer Journey Mapping Integration with every significant third-party platform
9. Google Analytics:
Google Analytics is a strong digital marketing tool that can help you with various marketing decisions. You can easily track your e-commerce business and goals to keep your company on track. Marketers can quickly determine the directions for website modifications and improvements using the plethora of data insights from Google Analytics.
The features of Google Analytics:
- Provides information on website traffic segregated by devices, items, pages, and other criteria.
- Allows you to create metrics, dimensions, and dashboards for easy access to data and information.
- Allows you to learn about the firm’s performance.
- Allow you to share your views through a variety of reporting ways.
10. Yoast SEO:
You’ve probably heard of Yoast SEO. It is one of the most popular and extensively used WordPress plugins for helping digital marketers optimize their websites to perform better in search results.
The features of Yoast SEO:
- The tool has a slew of options that help you optimize your website.
- Built-in content analysis, meta keywords, XML sitemaps, rich snippets, social features, description management, and the ability to manage duplicate material are all included.
- This enables you to develop more effective content for your digital marketing activities.
- It creates XML sitemaps for websites and automatically submits them to search engines.
11. Drip:
Drip was started in 2013 by Rob Walling, one of my favourite bootstrap entrepreneurs. Since its first release, the platform has come a long way. The tool was relaunched as an “eCommerce CRM” in 2018, and the fee was raised. Drip now starts at $49 per month for up to 2,500 contacts.
The features of Drip:
- Action options and comprehensive trigger
- Robust flow builder.
- A good set of third-party integrations
12. Canva Business:
If you are in digital marketing, you understand the importance of a good design tool to help you create eye-catching social media post and other marketing materials. Canva is a well-known design tool that assists you in creating effective marketing campaigns through visual content that can be shared on your websites, blogs, social networks, and other platforms.
The features of Canva:
- Canva allows you to change posts and create graphs of any type and size.
- The tool has several templates.
- It has a large bank of photos, icons, vectors, graphics, and stock pictures that you can use to generate any form of visual material for your marketing campaign.
13. Sendinblue:
Sendinblue is a strong email marketing solution that includes transactional emails, a rudimentary form builder, site activity tracking, lead scoring and SMS sending.
The features of Sendinblue:
- CRM
- A new price model for an email marketing tool depends on the amount of emails sent.
- Transactional emails
- A free plan for up to 300 emails every day
- Chat
14. Survey Anyplace:
Survey Anywhere is the ideal platform for marketing professionals to develop engaging and interactive quizzes, assessments, and surveys for their intended consumer base. It is an excellent digital marketing tool for engaging with your target audience and helping develop brand identity and personality.
The features of SurveyAnyplace:
15. Unbounce:
Unbounce is a website optimization and landing page tool that allows businesses to create, publish, and test landing pages, pop-ups, and sticky bars without requiring IT or web development resources. It contains a visual editor for creating bespoke landing pages, pop-ups, and pre-designed themes. It also has capabilities like conversion analytics, A/B testing, dynamic text integration, and replacement with many marketing platforms like email service providers, CRMs, etc. Unbounce is primarily used by digital marketers, advertisers, and enterprises to boost conversion rates, generate leads, and increase sales.
16. Mailerlite:
Mailerlite is a low-cost email marketing tool designed for small businesses and blogs. Mailerlite provides a helpful simple form, pop-ups, user interfaces, and, most recently, surveys.
The future of Mailerlite:
- Low-cost and free plans are available.
- A good feature balance
17. Clearbit:
Clearbit is an API and data company that supplies individuals and enterprises with data. It provides several services, including:
Clearbit delivers company statistics such as size, location, technology stack, etc.
Enrichment: Clearbit can add new information to a company’s customer data, such as firmographics and technographics.
Clearbit can assist firms in generating new leads by finding and profiling new potential clients.
Risk management: Clearbit can help businesses detect and mitigate fraud by offering information about firms and individuals.
Convertkit: ConvertKit is an excellent email marketing platform for producers. It’s competitively priced, starting at $29 monthly for 1,000 customers. ConvertKit is a strong initial choice for bloggers, authors, podcast creators, and influencers due to native connections with products such as Gumroad, Shopify, WooCommerce, WordPress, teachable, and WebinarJam.
Covertkit’s capabilities include relevant integrations for content makers.
Form and landing page creators
18. Clear scope:
Clearscope is a content optimization software that optimizes and analyses content readability and SEO using machine learning and natural language processing (NLP).
It helps users identify and optimize for their material’s most relevant keywords, phrases, and themes and identify and correct readability, grammatical, and style difficulties. Clearscope is primarily used by copywriters, SEO professionals, and content marketers to improve their organic traffic and online material performance. It is compatible with various content management systems (CMS), including Hubspot, WordPress, and others.
19. Eloqua:
The Oracle Eloqua Eloqua is widely regarded as the pioneer of marketing automation and the creator of the “marketing automation” product category. Another enterprise solution is Eloqua. Its feature set is equivalent to the bulk of this section’s all-in-one marketing automation platforms.
The features of Eloqua:
- Comprehensive marketing functionality
- The ability to quickly construct targeted campaigns across different marketing platforms.
- Marketing alignment and good sales
- Custom integration and installation services are available.
20. Typeform:
Typeform is a web-based survey and form creation tool that enables users to create and share dynamic and engaging forms, surveys, and quizzes. It has a simple drag-and-drop interface with many customizable templates and design possibilities. Conditional logic, data validation, and real-time analytics are also included. Typeform can be used for many applications, including feedback gathering, research, lead generating, event registration, and more. It may be linked to other applications such as Salesforce, Google Sheets, Mailchimp, etc.